Research blog: Commercial Conventions

 Research: Commercial Conventions

I will be doing a Crocs commercial. These commercials are very simplistic. You'll see people sporting the shoes while doing everyday activities, dancing, or posing.

• the dress code in these commercials are casual clothing that's comfortable, in-fashion and matches with the style and color of the Croc shoe.

• props you'll see are everyday necessities such as: couches, bags, phones and food. You'll see walking equipment such as: strollers.

• the appearance of the actors are delightful, they are smiling and expressing a happy mood as they complete simple, effortless tasks.

• the sounds in these commercials are always dominated by an actual song, the song is upbeat and mellow. throughout the commercial the music is briefly used as a background for the actor to say slogans or encouraging lines.

1. Commonly, you will find one-word phrases bolded across the screen in these commercials, these words are also repeated by the actor. Phrases like "beach" "paradise" "stylish" are used to describe the shoe and the versality of its wear.
2. In these commercial they focus on the actor and the shoes. You will see up-close angles of the croc to show detailing. What I also noticed, was their use of celebrities as promotion, so you see a lot of shots of the actors sporting the shoe. 
3. Crocs usually put their logo/brand at the end of the commercial, bolding it across the screen. Their slogan is: "Come As You Are."